OMAHA SUPERNOVAS
CASE STUDY
Womens Pro Volleyball Team
Hailing from the great city of Omaha, Nebraska, they are on a mission. Their sights are set on their debut as pioneers of the Pro Volleyball Federation’s inaugural season and they are ready to make their mark.
DELIVERABLES
Logo Designs
Brand Visual Identity
CHALLENGE
Craft a first impression, capture attention, inspire pride, and build a fervent fanbase. The Supernovas were on a quest for a visual identity that mirrors their dynamism.
OUTCOME
The Supernovas' logo and visual identity have become central to the team's brand, prominently featured on uniforms, merchandise, and digital platforms. This cohesive branding has supported the team's successful launch and growing presence in professional volleyball.
A cosmic explosion
Logo Development
Collaborating with The Remedy, I started the journey to encapsulate the Supernovas’ essence in a visual identity that would resonate with fans and players. With a clear brief, the exploration began by delving into the remarkable attributes of a supernova. Research and inspiration gathered made a meaningful connection between this cosmic explosion and the team’s aspirations. Many concepts were sketched, and three distinctive options emerged as front-runners.
Logo Versions
Representing the Supernovas energy and unity the primary logo, combines custom lettering with a subtle volleyball burst, mirroring the explosive energy of a supernova. The secondary logo integrates a bold Omaha “O” identity with a single burst, for a versatile mark adaptable across various media.
Make AN IMPACT
Since their debut, the Supernovas have achieved remarkable milestones, including setting U.S. pro volleyball attendance records and winning the inaugural Pro Volleyball Federation championship. The distinctive logo has been a unifying symbol for fans and players alike, contributing to a strong team identity and community support. Notably, the team's co-owner, Jason Derulo, has helped amplify the brand's visibility by showcasing the logo on social media platforms.
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